Search Engine Optimization

Search Engine Optimization, or SEO, is the process of optimizing a website and it's presence across the web to rank as high as possible in the search results of Google, Yahoo!, Bing, etc.

Search Engine Optimization is best summed up with this graphic, which shows the rate of clicks and percentage of time people spend based on the ranking of a page:

SEO Click Through Rate

The higher your website ranks, the more visitors you will get and the longer they will spend looking at your content.  SEO can be the most cost-effective marketing money spent on your business.  We use ethical tactics to maximize the search engine rankings of your site.

 

Our Search Engine Optimization Results

Google: Smart LED Brake Lights (target keyword for SafeLight)

SafeLight SEO Rankings

Google: Custom Cabinets Cornelius, NC (#1 Keyword & City for Hands-On Woodworking)

Hands-On Woodworking SEO Ranking

 

Google: Body Shop Charlotte (Main Keyword & City for Body Works Plus, very well established competition)

Body Works Plus SEO Rankings

 

SEO is extremely effective, but it is not a next-week result.  It takes time to get results.  All of the above results were within 12 months of beginning work.  Here's a little information on what SEO is and isn't:

SEO Is:

  • A process - it takes time
  • A method involving a variety of tactics
  • A lot of work.  It takes effort to rank high and remain there.
  • Applicable to Google, Yahoo!, and Bing searches, among other search engines

SEO Is Not:

  • A quick fix.  Results begin to show in the first 2 months but can take 4-8 months to get great results.
  • Paid advertising.  You cannot pay a search engine to rank you higher, it's entirely organic.
  • A one time thing.  Your site must remain relevant to rank high
  • Static - search engines change their algorithms to provide users better results, which means sites must be optimized for those changes.
  • Only on your site.  Sites linking to yours are one of the most valuable components.

 

Site Login